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Research papers

Marketing and emerging technologies

"Nobody had any need of the phone before it existed". Thus, what could be in such a new field, the contribution of market research? How can we imagine what the good ways to investigate are and forecast what the key factors for success in the...

Catalogue: ESOMAR Congress 1989
Author: Philippe Crance
Company: GMV Conseil
September 1, 1989
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Citation

Crance, P. (1989a, September 01). Marketing and emerging technologies. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/marketing-and-emerging-technologies